Crisis Management Solutions
Have a big crisis that is unfolding? Need an emergency plan to combat this online crisis? We have the proper tools and experience as the worlds largest crisis management public relations company. Your crisis is bad today but with our help it will fade into oblivion.
Crisis Management Plan
Even when you actively monitor and effectively manage your online reputation, situations can occur that can damage your image in a matter of seconds. Crises happen to everyone and it is important to know how to handle a crisis as it arises and before it gets out of control.
Crisis management and reputation management go hand in hand when discussing communication and marketing strategies of a person or company. Reputation management is the act of understanding the conversations being heard about your company and influencing online content to generate positive results that work in your favor. A company’s reputation can say a lot about them and influence others on how to interact with the company. When something damaging occurs surrounding your company, reputation management and repair come into play. This is more than just understanding how your reputation is affected though, it also involves crisis management. A crisis can be defined in many different ways that may or may not be within your control. Most of the time, a crisis can be prevented if a company takes a proactive approach to their communication and marketing strategy. Being prepared for a crisis will help reduce the impact that a crisis may have on the company as a whole.
There are several practices that a company can take part in to avoid and prevent crises:
• Be transparent
• Monitor company activities (such as social media accounts)
• Listen to your audience
• Set achievable standards
• Respond thoughtfully and carefully
• Don’t lose control of any situation
• Have a crisis management team on hand or work with Reputationmanagement.co to develop a crisis management attack in case of emergency
Reputation management, especially during a crisis, becomes more important than ever. There are a variety of approaches to handling a crisis but different tactics must be employed when your crisis occurs online or a vast majority of your audience will discuss it online. Thanks to the power of the digital world today, almost everything has an impact online.
Some steps that can be taken to handle crises are:
• Assess the damage
• Admitting your faults
• Communicate with audience and media
• Understanding metrics
• Influencing search engine results
• Working with online reviewers / creating properties and news stories to battle the negative
If you find yourself or your company in a crisis situation, it is crucial that you immediately respond to the situation. Work quickly to assess the damage your company has incurred and develop a strategy for reputation repair. It is important to understand the amount of control you will be able to have over the situation at hand. Different approaches have to be taken depending on the subject and severity of the crisis. Crisis management requires a well thought out strategy that is directive and assertive. Assess the impact this crisis is currently having and will continue to have on the company before you dive into reputation repair.
First and foremost, you need to own up to mistakes that have been made. Whether it is a personal or organizational issue, taking time to set the record straight first, before doing anything else, is one of the most important practices for crisis management. Being honest about the situation will relieve any pressure that may be on you or your company and once everything is out in the open, steps can be taken to repair the reputation and fix the crisis. The audience and media are going to be searching for transparency from the company so by being as honest and apologetic, it will accomplish this.
Communication Tips During an Online Crisis Campaign
Communication with your audience and media is extremely important in a crisis situation. This is when understanding your audience comes into play. The better you understand your audience, the better you can respond to them in times of crisis. Understand the conversion metrics and how to effectively use traditional media and social media platforms when trying to communicate with the audience. Having an open wave of communication between stakeholders and the affected company is key to solving crisis issues.
Once all of the communication has been made, it is time to go into reputation repair. Traditional reputation management techniques will help but additional measures will have to be taken to ensure proper reputation repair. Influencing search results and utilizing social media is essential to repairing any damage that was done by a crisis. A professional reputation manager or crisis management team can best advise you on how to go about this in order to achieve the best results. The Reputation Management Company is the only company that can remove bad results after a crisis and has the correct plan to set everything up to hide the negative incident years or in some cases months after it has happened. One big name client saved over 8 figures in revenue they would have lost had they not engaged with us.
Whether you’re a large company or a single person, a crisis can occur at any point in time. Sometimes, it can be a simple fix and other times, it could be disastrous. If you feel like you can’t handle the crisis alone, hiring a professional crisis management team is your best option. Professional crisis managers can help a person or company to communicate with media, help set up websites, get you into Google news, outrun the biggest PR names in Chicago, L.A., Washington D.C., and New York and respond to social media accounts to soften the damage.
It can take years to establish a trusted and reputable image of yourself and/or your company. All of that can be undone with just one voice causing a crisis. Just ask Paula Deen.
When it comes to crisis management, acting immediately and swiftly taking action is the best tool to combating the negativity surrounding your company. If your company has to apologize or acknowledge wrongdoing, it needs to be addressed in an appropriate and sincere fashion. Even in times of the worst crisis possible, there is always an opportunity to grow, learn, and improve. Good crisis management will help a company regain a trustworthy and positive impression from its audience and propel the company to greater heights.