Online Reputation Management is the practice of controlling the way you appear online. You should be adamant about actively working to ensure you are seen in a positive light. We make it our job to always be promoting positive things online about our clients.
How Online Reputation Management Works
So your brand’s reputation is being ruined online by negative slander, bad reviews or comments on social media, and possibly even hackers who are programming bots to keep this going every time someone searches your brand on Google or another search engine. If your brand’s reputation is being threatened and it’s impacting your business’s profitability, you’ve come to the right place. The Reputation management Company helps out in the process of improving your brand’s online presence and standing in the eyes of consumers, competitors, and anyone online. It involves eliminating material that is damaging and harmful, and creating new, positive content to weaken and drown out the negative that you have tried and you thought can’t be removed. Good news is we can get it removed for you. Before we jump into to removing harmful links and begin publishing positive content promotion, we need to get an idea of who you are; your business goals and objectives, target audience(s), core values and vision for the future.
After we get an idea of who you are and how you want to be portrayed, we will dig around the internet for any and all mentions of your brand and see how they match your objectives. If applicable, we can remove abusive comments, complaints, negative news stories, and false information about your brand from websites, blogs or reviews on social networking sites. We have been successful in eliminating thousands of links that feature abusive and tarnishing slander. If we are to come across a link that is violating terms and conditions by posting false, harmful or threatening material about your brand, we will contact the host and even take the matters to court using our internet defamation attorneys, if necessary.
Once we have removed all the negative material that is in our power, we will be simultaneously be focusing on generating new, positive online content to emphasize your many accomplishments and push out any negatives, in case something new comes up. We create and strategize a PR campaign to get you as much positive press as possible. We have a large network of PR professionals who can get your story syndicated if need be. Through use of search engine optimization, we are able to highlight these positive campaigns so that they appear higher than the negative content on search results. If your brand has been positively mentioned in credible review sites, news engines, community posts and more, we’ll make sure to get those links highlighted and clicked-on more often so that they appear higher up on search results when someone looks up your name! It is our goal to accentuate the positive, honorable mentions about your brand and divert attention from the bitter, angry negativity that exists.
Once all of this is done, we constantly monitor search engines and websites to maintain the position of the positive content at the top of search results using our proprietary created software. We also help to remove personal data and information from public databases to protect your brand from attacks and misuse by third-parties and scammers. This falls under our privacy protection packages. Our ultimate goal is to give you maximum control over your online presence, so we make sure to keep you informed and educated about what you can do to monitor and maintain your online presence.
We want you to be able to catch an attacker in their tracks before they cause any harm to your brand, and generate your own positive content to keep your firm appearing higher and higher on search results each time your name is searched! Our ORM strategies let you regain your reputation after an attacker has tried to demolish you online with “Crap” that may or may not have been true. We’ll teach you tips like creating a Google Alert for any time that your brand, or whatever search term you choose, is mentioned online, Google sends you an email with the link to the article, story, comment, blog, etc. Once your reputation has been made over, it will be extremely important to constantly monitor and maintain it how it is, so if we can facilitate that process for you so you can focus on more important tasks, like running your business, then we will!