We are living in a digital age, and any public or online persona knows the importance of online reputation management. As we’ve embarked on a journey to help others it’s great to see one of the biggest names in Baseball using what he learned on the field and off the field to help others at Stanford University with ORM issues.

Reputation management is more important than ever before as social media spreads information amongst the masses, whether true or false, faster than ever before. Alex Rodriquez, more commonly known as ‘A-Rod’, recently co-taught ‘Reputation Management: Strategies for Successful Communicators’ at Stanford. Alongside Stanford Business professor, Allison Kluger, they discussed the importance of reputation management as a strategy used by successful communicators. The course explored the power of communication and its ability to create and sustain a personal reputation.

A-Rod’s Personal Reputation Challenges

If anyone is qualified to teach a class on reputation management, it’s Alexander Rodriquez. A-Rod has personally pulled himself out of the ashes of public disrepute and reclaimed multiple roles for himself as a sports broadcaster, real estate mogul, successful businessman, and social media darling. From baseball superstar with a rep for bad attitude to being found guilty of taking performance-enhancing drugs and accusations of being a slumlord, A-Rod had far to fall. He was regarded as one of the most unpopular pro athletes when he was suspended from major league baseball and retired from the sport in 2016. At this point, it was hard to imagine that he could ever recover, but recover he did.

Far to Fall and Higher to Climb

From being ranked as one of the most unpopular pro athletes, A-Rod managed to slowly win back the hearts of his fans by acknowledging his mistakes publicly and personally. With heartfelt letters to the league and his fans, he owned his flaws and declared his determination to not repeat his mistakes. Rodriquez crafted one of the most impressive comebacks by managing his own reputation in a number of ways and now you can learn how to do the same with his course.

Alex Rodriquez healed the rifts between himself and his Yankees teammates by formally apologizing, dropping his lawsuit against the league, and becoming a clubhouse leader. This was the first stepping stone on A-Rod’s path to repairing his tattered reputation.

Next, he cultivated an impressive broadcasting career, appeared on multiple popular television shows, and evolved from an athlete to a highly marketable individual. A-Rod’s ability to express himself eloquently, own up to his mistakes with authenticity and sincerity, and to wear many hats warmed his reputation once again.

Why You Should Enroll in the A-Rod Reputation Management Class at Stanford

Who better to teach a reputation management class at Stanford than someone who has walked the walk and could now talk the talk. A-Rod shared his personal experience of how turning inward and examining what exactly he was putting out into the world led him to his current position. While many public figures facing a growing negative reputation would have thrown in the towel and retreated from the limelight, A-Rod decided that he had to use his publicity to turn bad into good. People appreciate and sympathize with vulnerability and authenticity, which is how he decided to turn things around for himself. He made no attempt to gloss over his mistakes, but instead acknowledged them and spoke of them openly.

Sharing his Knowledge

Alex Rodriquez’s reputation management class was extremely well-received as it covered all manners of reputation management from entertainment and media, interactive television, and the all-important social media. Co-teaching this course was a great way for A-Rod to give back and share what he learned from his experiences. Through effective communication, A-Rod did the unimaginable; he rose like a phoenix from the murk of public disrepute to become a leader and a role model in a number of industries.

Alex Rodriquez exemplifies the strength and determination of the human spirit. Mistakes don’t have to define a person, as long as they own up to them, learn from them, and use their communication skills to build up a strong reputation.

If you have taken the class and would like to leave a review with our company and discuss the importance of reputation management services and how we can help fix and repair online issues for clients then please drop us a line at [email protected].