The Challenge
An established animation studio faced declining employee sentiment that began impacting its public reputation.
Its Glassdoor rating had dropped to 2.8 stars, with negative reviews highlighting leadership concerns and workplace experience. The volume and tone of feedback began deterring qualified candidates and weakening trust in the brand.
Further analysis revealed that a portion of the negative content violated platform guidelines, which amplified reputational damage beyond what was accurate or fair.
Our Approach
Review Audit & Policy Verification
Conducted a full audit across Glassdoor, Indeed, and Google to identify sentiment patterns and flag reviews that violated platform terms.
Targeted Content & Review Removals
Worked directly with platforms to remove policy-violating reviews and content. This ensured that only legitimate feedback remained visible.
Strategic Response Framework
Implemented a structured response strategy to address remaining reviews while reinforcing transparency and improving public perception.
Review Generation System
Introduced a consistent process to generate authentic, balanced feedback from employees, improving both review quality and volume.
Leadership Reputation Positioning
Refined messaging and response tone to improve CEO sentiment and rebuild confidence in leadership.
Results
4.7★ Glassdoor Rating Achieved
Improved from 2.8 to 4.7 stars, restoring employer credibility.
30+ Policy-Violating Reviews Removed
Eliminated harmful content that did not meet platform guidelines.
65% Increase in Positive Reviews
Significant lift in 4 to 5 star reviews across Glassdoor and Indeed.
CEO Sentiment Improved by 70%
Shifted leadership perception from negative to strongly positive.
Takeaway
Not all negative content is equal, and not all of it should remain. By combining strategic removals, structured review management, and proactive sentiment building, brands can take control of their narrative while maintaining credibility and trust.
