The Challenge
A national company with multiple locations faced inconsistent reputation across key platforms, including Google, Glassdoor, and Indeed.
Each location had varying levels of negative and outdated reviews, creating an uneven brand experience for both customers and job seekers. This inconsistency made it difficult to maintain trust and attract qualified candidates at scale.
Without a centralized strategy, reputation efforts remained fragmented across locations.
Our Approach
Multi-Location Reputation Audit
Conducted a full analysis of reviews across all three locations to identify sentiment gaps, recurring issues, and platform-specific challenges.
Standardized Review Management System
Implemented a unified process for generating, managing, and responding to reviews across Google, Glassdoor, and Indeed.
Review Generation Strategy
Deployed consistent outreach to encourage authentic feedback from both customers and employees at each location.
Platform Optimization & Engagement
Improved profiles and response strategies to ensure each location reflected a consistent and professional brand presence.
Ongoing Monitoring & Performance Tracking
Established continuous monitoring to track sentiment trends and maintain long-term improvements across all locations.
Results
4.4★ Average Rating Across Locations
Improved and stabilized ratings across Google, Glassdoor, and Indeed.
200+ New Positive Reviews Generated
Increased volume of authentic feedback across all three locations.
65% Improvement in Positive Sentiment
Shifted overall perception across both customer and employee platforms.
Consistent Brand Experience Across 3 Locations
Aligned reputation and messaging across all offices.
Takeaway
Reputation must be consistent across every location, not just the brand as a whole. By implementing a centralized review strategy, companies can align perception across all locations, strengthen trust, and create a more scalable foundation for growth.
