• 01
  • February

How And Why You Should Set Up Google Alerts For Your Business

Google alerts may be set up quickly and easily by any individual or organization. It’s one of several free and useful online tools the digital giant provides to everyone who visits the site. 

It’s simple to set up alerts to monitor your online presence and keep an eye on the subjects, search phrases, and inquiries that are most relevant to you and your organization.

Google alert set up is easy, powerful, and free, allowing you to keep on top of real-time mentions, media coverage, fresh material, and more without having to pay for a costly monitoring service.

However, many B2B marketers and businesses usually miss the message or don’t understand how to maximize the value of this basic yet effective tool for their firm. If you’re one of those people, the below crash course in Google alerts for business is for you!

A picture of Google to help set up Google Alerts

What Are Google Alerts?

Naga Kataru’s efforts resulted in the debut of Google alerts in 2003. His name appears on three Google alerts patents.

Google alerts is a service provided by Google that detects and notifies users when information changes. When the service discovers fresh results such as web pages, newspaper stories, blogs, or scientific research matching the user’s search query, it sends an email to the user.

If the website is optimized correctly, Google and other search engines will spider and index the pages and their associated keywords, allowing the government website to appear high on search engines when a user searches for related information.

Indexing is used in the SEO field to describe when Google uses its bots to search a site then adds the page to their database to appear when a user types in a certain set of keywords.

How To Set Up Google Alerts

Google alert setup is relatively simple – and free. In fact, to utilize the service, you don’t even need a Gmail account. 

To get started with Google Alerts, follow the instructions below:

  • Go to https://www.google.com/alerts/
  • A image that illustrates the steps one can takeEnter the search operator — that is, the search word about which you wish to be alerted (e.g., company name, executive name, product, industry topic, competitor, etc.)
  • “Show Options” should be selected
  • Choose how frequently you want to be alerted and provide any other needed information.
  • Enter the Gmail to which you want the notifications to be sent
  • Select Create Alert option

How Can Google Alerts Help Your Business?

If you want to set a Google alert, you’ll find the process plain and simple – and one that doesn’t require much effort. We’ll walk you through the process in a few simple steps at the bottom of this page. 

But, before you dig in and start creating alerts, it’s a good idea to think about how you’ll use what you learn from your alert emails to exploit this underappreciated surveillance tool properly. 

Setting up a Google alert is a wonderful place to start regarding reputation management. Why? Because if your company is featured in the press, you should be alerted as quickly as possible. 

Tracking keywords helps you stay informed about your industry, rivals, and future clients. 

But what role may Google Alerts play in shaping and informing your B2B marketing strategy? 


For starters, because it provides insights into the actual terms and queries users enter into the search engine, you can stay up to date on the most important industry topics that affect your business, keep an eye on media coverage of your company, and respond accordingly.

Furthermore, Google alerts allow you to monitor mentions of your brand and products, add and share links to positive press or product and service reviews, which is an essential part of any B2B journey.

  • Mentions Of Your Company

You may set up Google alerts to tell you when someone is talking about your firm, whether it’s favorable or unfavorable, and connect with them as you see appropriate.

Google alerts can keep you updated on what others say about your business.

Once you’ve been told that your company has been featured on a website, you can connect with them quickly and ensure that your brand is always a part of the conversation.

  • Detect Plagiarism

Having a corporate blog has almost become a must. According to HubSpot research, businesses with blogs receive 55% more traffic and 97% more inbound links than those without a blog. 

Even if you don’t blog, most of the material on your website is your intellectual property, and you don’t want others to steal it. 

Working together

You may pay firms like Copyscape a monthly charge to search the Internet and warn you of criminals posting your work as their own, or you can enter key terms from your work into Google Alerts to track them for free.

  • Keep An Eye On Your Newly Indexed Content

Every excellent marketer understands that the web content you develop serves as the cornerstone for your inbound growth marketing approach. It’s the most effective approach to get found in organic search. 

Set up and manage Google alerts to stay on top of things and determine when Google’s search bots have indexed your newly published material. Track your company name, web page URL, or your new blog entry title to do this.

Look For Resources For Blog Entries And Presentations

You may establish a to-write list for your blog posts and other publications and utilize Google Alerts to alert you to possible sources for weeks or months before writing on new themes. 

It would help if you did the same for any scheduled conference presentations on your calendar. 

Google Alerts provides new and current results that frequently outperform the top results from a typical Google search, as well as non-traditional sources that will help you become more deeply connected and aware.

It is seldom simple to stay ahead of the curve. On the other hand, keeping oneself updated using Google Alerts is free and saves you a lot of time.

Keeping An Eye On The Competition 

You may configure Google Alerts to notify you of your competitors’ up to. Google Alerts will notify you whenever they announce a new product, issue a press release, or otherwise make news. 

You may also see what others are saying about your competitors, both good and bad. Google Alerts will show you every mention of any search phrase you specify.

Monitoring And Listening In Social Situations

You devote a significant amount of time and attention to developing and maintaining your social media presence. However, if you’re not listening, you’re only taking part in half of the discussion. 

Setting up alerts may help you get visibility into references across the Internet, allowing you to keep a pulse on nearly any conversation in which your alert keywords are invoked.

You may uncover chances to interact in your subject matter area by monitoring industry forum sites and social sites like Reddit and Quora. 

Leave a smart remark on someone else’s blog or forum, or respond to pertinent queries in business groups on social networking platforms. You can boost your brand’s awareness while also demonstrating thought leadership in your field.

Industry Investigation

Set up a Google alert to notify you when news for your industry arrives on the Internet to ensure that your company keeps on top of the newest breaking news. 

You may set this up by selecting a few key terms related to your sector, and you will get notified by email whenever those phrases are discussed on the Internet.

Ideation Of Content

It’s a good idea to keep a constant list of new content ideas for industry news pieces relevant to you, brand mentions, online conversations, keyword trends, and more. 

You could see new and advanced content requirements to answer frequently asked topics. Regulatory and various industry-related developments might inspire new blogs and social media articles.

Because of the breadth of the Internet, Google Alerts can assist you in making the most of an almost infinite amount of valuable, relevant content ideas for your inbound campaign.

Drawbacks Of Google Alerts

One of Google alerts’ advantages is its simplicity. You can run a Google News search for your competition and then select the option to set an alert. 

Every morning, you’ll receive an email with the latest news from that rival,  Sounds simple enough. While minimalism is appealing, it also has problems.


Google alerts are likewise limited in terms of customization. You can only generate alerts for one search at a time, and you cannot combine numerous searches into a single alert. 

So, if you have many rivals, you’ll need to set up notifications for each one. You should also set up separate notifications if your competitors have distinct names, a parent business, or an acronym. This can quickly fill up your inbox. An arrow going downward to represent drawbacks

Several Emails

In addition, Google alerts are only available through email. There is no simple solution to consolidate your emails and news pieces into a single source. 

In addition, if you mistakenly delete an email, your only option is to recover it from your trash. There is no way to view an archive of previous warnings and stories. 

You can’t additionally send the alert to more than one email address. So, in addition to attempting to discover legitimate news articles, you must also look through emails for each competitor and send the stories to others on your team.

Articles Are Missing

Another disadvantage of Google alerts is that it may not always capture all relevant information. If your competition is mentioned in The Wall Street Journal or The New York Times, Google will notice. 

If your competition closes a facility in Duluth, Minnesota, and only the Duluth News Tribune reports on it, Google may miss it.

Only The Latest News

The final disadvantage of Google Alerts that we are going to mention is that it only catches news stories. Granted, this is precisely what Google Alerts is for, but competition monitoring is much more than simply news headlines. 

You must personally examine your rivals’ websites for new content if you wish to track their self-published content, such as blog posts or press releases (which may not be picked up by news outlets). 

If you want to maintain their social media material, you’ll need to utilize another application. Most social media monitoring tools are also not free.

You get precisely what you pay for when it comes to monitoring your rivals’ internet presence. There are free tools available, such as Google Alerts. 

These may be used with other tools to create a strong tracking system. It takes time to browse numerous tools and separate the good from the poor. Time is highly essential in today’s hectic and ever-changing society.

How To Make The Most Of Google Alerts

Put “parentheses” around a sequence of terms to inform Google that you only want Alerts when those words occur online in that specific order and manner. This decreases the number of results A picture of a alarm clock alerting peoplethat are not relevant and will save your time in the long run.

Consider obtaining a daily summary for Google Alerts with every subject you’re monitoring so your Gmail isn’t overwhelmed with results and you aren’t constantly disturbed with them.

Connect your Gmail to Outlook (if you use it), so you only have to check one area. It would help if you viewed Google Alerts daily to be effective.

Set your daily digest of Google alerts to come at a convenient time for you and when you are most likely to read them.

The Bottom Line

It is quick and straightforward to set up Google alerts. Go to the Google alerts page on your computer or mobile device, and sign in with your Google account if you haven’t already.

Fill in the Create an Alert Box at the top of the screen with the search phrase or phrases you wish to keep track of. It’s worth noting that you may use the same search operators you’d use on Google here.

Some trial and error may be necessary to strike the proper balance between being swamped with results and not receiving any at all. Still, you should quickly acquire a sense of how detailed your search keywords should be and how frequently you should receive your different Google alerts.

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