reputation protection
  • 14
  • January

Importance Of Protecting Your Reputation On The Internet

The world is experiencing unprecedented connectivity, fast and furious information exchange. A significant percentage of businesses and individuals now have a degree of online presence, whether in form of a website or a social media platform. The convergence of the above factors has made online reputation protection a highly important subject for both small and medium sized businesses, corporations, educational institutions, and individuals.

More than ever before, people are now using your online presence to know more about you, your business, and your product. It doesn’t stop there as people are also using this information to make a judgment and critical decisions. Such a decision includes product purchase decisions or judgment on your overall credibility. This implies that your reputation hinges on how the Internet defines you.

In this article, read what constitutes online reputation, reputation protection and why it matters to you.


What is Online Reputation?

Online reputation refers to the standing of a person, business or product on the Internet and other digital-based platforms. Basically, online reputation is how people see you or your business when they lookup online. The reputation on the Internet is largely defined by the content published on the Internet, the reactions of web users, an entity’s online activities, and the nature of interactions on the web. What is Reputation Protection and Why is it Important? In the digital age we are living in, much is rising and falling on the reputation score. Therefore, reputation protection is a critical activity for anyone looking to maintain online credibility. Reputation protection entails taking measures to ensure your online persona is exactly how you would like to be perceived. It is taking control of your online presence to ensure internet users find the correct or right information when they search for you on the Internet. Here are the top reasons why reputation protection matters. The Internet is now the first point of call for everything. People are using the Internet to search your name or business not only to find you but dig for more information about you. The kind of information they find will largely define how they interact with you going forward. One bad piece of information can be so damning that the visitor may never look back. However, if they find good information about you, it might be the start of something special.

Another reason why reputation protection is important is the heightened blending of your online presence with your offline activities. The use of digital devices such as smartphones and the Internet of things means that there are different ways of leaving online footprints, positive or negative, which may impact how people perceive you in real life. You may be thinking that your online presence is below the radar, but there is a significant amount of information out there about you. Reputation on the Internet is eternal and as the saying goes, the Internet never forgets. Any bad information written about you on the Internet will likely endure for a long time, unless and until measures are taken to correct the inaccuracies. Reputation protection is, therefore, a proactive activity of keeping tabs of what people are saying about you as you take caution about what you say or post about yourself.

Reputation protection on the Internet is important than ever before. Important decisions such as whether to hire or not, to buy or not to buy, are increasingly being made on the basis of how people perceive you online. To protect your reputation is therefore essential if you want to reap the full dividends of digitization.

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