Strategies Used By Reputation Management Companies
Among the strategies used by reputation management services are search engine optimization, social media monitoring and management, content development,
competitor monitoring, and third-party website monitoring. Professional reputation management specialists are able to monitor what is currently available about a client online and ensure that they rank higher on web searches, are showcased properly on social media, and have a widely appealing, positive public image.
Since each business is unique, some or all of these strategies may be employed for the desired effect. There is no cookie cutter solution unfortunately and that is why Reputation Defender’s initial services stumbled as they didn’t customize solutions based on their client’s issues. Fixing a reputation online is not easy and if a result can be de-indexed or deleted completely then that is going to be the strategy you should ask about first. If a removal is not possible nor is a de-indexing where the result exists but not in search engines then the next best thing is an aggressive suppression campaign promoting positive content to share your story and bury the negative unwanted stories.
For a strategy that fits your need see the list below and discuss it with an online reputation management specialist:
- Social Media Monitoring
- Content Development
- Competitor Monitoring
- Direct Deletion