“To thine own self be true,” said Polonius to Hamlet in the famous Shakespeare play. When you do reputation management for a controversial client, you should know at the start of the deal that the client isn’t likely to change his or her behavior. Anyone who has spoken their mind all their life will continue to do so. Their controversial views and […]
Online reputation management covers many different communications channels, including news reports, advertising, consumer reviews, social media conversations, and the results that appear on Bing and Google for the names of companies, products, and individuals. PR specialists know how to craft a positive message and promote verifiable facts. Attorneys know when and how to send cease-and-desist orders, takedown notices, and explain libel laws […]