Influencer Marketing to improve sales
  • 27
  • June

Strategic Influencer Marketing: Boosting Engagement and Impact

Have you ever noticed one of your favorite internet celebrities promoting a certain good or service? In that case, you have encountered influencer marketing. Influencers are people with a sizable online following who have the power to sway the beliefs or actions of their followers, frequently via social media platforms. The involvement of these influencers has changed the marketing and advertising game […]

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ORM and digital Marketing on a laptop
  • 02
  • February

How Does ORM Fit Into Digital Marketing?

You may have heard about ORM or Online Reputation Management, but do you know how important it is for businesses investing in digital marketing?  Digitalization has revolutionized how we’re perceived online, and ORM plays an essential role in monitoring, improving, and analyzing potential customer interactions.  While traditional marketing efforts focus on creating a positive reputation for a brand, ORM can focus on […]

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