SEO (search engine optimization) and ORM (online reputation management) are critical digital marketing elements. All marketing strategies aim to boost revenue – but these techniques are slightly more subtle than directly encouraging sales. SEO and ORM work hand-in-hand. They both focus on long-term brand image more than being quick “gotcha” marketing techniques designed to achieve a short-term windfall. The goal of this […]
A decade ago, managing ones reputation wasn’t as crucial as it is today. Usually, only the biggest celebrities and companies would focus on reputation management. Smaller businesses didn’t have much to worry about. Nowadays anything a company does that could be seen as negative will be all over the internet. We live in an era of an active audience. Individuals share their […]
Being proactive for a client’s reputation management campaign and knowing what destinations to point links to is an important part of a successful campaign. In technical terms an ORM destination in a search repair campaign is a web page, link, or document that you link out to in a campaign. As a Utah based company and LDS principles, we take pride in […]