• 31
  • May

How Do Search Engines View Social Media?

It used to be that people signed up for social media accounts to share all their special moments and keep tabs on friends or family members. But in recent years, platforms have become a very valuable resource for businesses.   When an entrepreneur or company obtains a strong social reach, they are opening many doors that all lead to organic traffic and increased […]

negative SEO
  • 18
  • May

Should Reputation Management Use Negative SEO?

Search engine optimization is one of the tools that reputation managers turn to when rebuilding or shaping a client’s online visibility. By promoting helpful, informative content in the search results, a reputation manager improves the client’s ability to attract and engage with public interest in a non-confrontational way. Unlike paid advertising, there are few laws or regulations that apply to search engine […]