An image of googles search engine results page
  • 17
  • November

How You Can Change the Features of a Search Engine Results Page

Mastering the intricacies of SEO (search engine optimization) means juggling a ton of moving pieces. The algorithm is constantly shifting, and the structure of a Search Engine Results Page (SERP) often changes along with it. SERP features are often the most noticeable elements on a page of search results, outshining even the results themselves. Depending on the original search, these eye-catching blocks […]

SERP analysis
  • 11
  • November

How SERP Analysis Can Help in Optimizing Your Reputation

Considering Google has the answers to 99% of our search queries, today’s consumers inform themselves and make decisions with more extensive background research and information processes than ever before.  If the internet is the first place, a potential client will look when they attempt to get to know your business, managing and optimizing your company’s online reputation naturally soars to the top […]