SEO is at the center of all types of digital brand growth – blogs, landing pages, social media, and paid ads all rely on search optimization to get seen. It’s an integral part of your digital marketing toolkit. But what about videos? How do you optimize a YouTube video for search queries – are the bots listening and taking notes on how […]
You may have heard about ORM or Online Reputation Management, but do you know how important it is for businesses investing in digital marketing? Digitalization has revolutionized how we’re perceived online, and ORM plays an essential role in monitoring, improving, and analyzing potential customer interactions. While traditional marketing efforts focus on creating a positive reputation for a brand, ORM can focus on […]
A positive online reputation is essential as it helps you build a name that people can trust and want to associate with. However, it is not something you do overnight or see results within the first few days of building. You need to work consistently and be intentional about how you want people to perceive you online. With a positive reputation, you […]