Monitoring tools for brand reputation should be an important element of any internet marketing software or tool stack. 

On the Internet, nothing ever goes away. Every review, photograph, message, or movie will be available for viewing by any interested Internet user. 

Even a single nasty remark, if it gets viral, might harm your company’s reputation. That is why it is critical to select the best brand reputation monitoring solutions.

You can’t stop individuals from posting unfavorable remarks about your business or corporation on the Internet, but you can surely mitigate the impact of unwanted information.

The first step toward good brand reputation management is detecting all mentions of your company on time.

Brand reputation monitoring solutions will automatically gather all internet references and provide an in-depth report of the outcomes. 

In reality, all of the grunt work has been done for you. You may concentrate on generating conclusions and modifying your company strategies.

Are Reviews Important?

1. Businesses Benefit From Business Evaluations Because They Give Vital Feedback

While it is tempting for a firm to take unfavorable remarks personally, it is critical to remember that evaluations are helpful criticism. 

Overall, reviews provide helpful input! They assist a firm in assessing its performance and determining where it can improve. 

There is always an opportunity for growth, and even great company evaluations may teach you a lot. Vendasta’s white-label digital marketing business analyses and responds to hundreds of daily evaluations.

Businesses may use evaluations to determine which items or services to highlight which require improvement and even identify workers who excel in customer service. 

2. Customer Feedback Is A Chance For Your Company To Learn

Negative or indifferent evaluations provide your firm the opportunity to grow and learn. You can discover exactly where your company is failing to satisfy the demands of its customers and remove typical bottlenecks in the customer journey.

Reps can follow up with customers who have left particularly negative reviews to avoid possible churn. 

They can identify specific pain points and create personalized responses to specific problems. This helps your customer support personnel look more involved in your customers’ goals, resulting in fewer bad reviews and more customer retention.

3. Heavy Influence On Purchase Decisions

Getting featured on the correct business review sites is one of the most efficient strategies to increase local SEO performance and earn new consumers.

This is because internet reviews significantly affect customers’ purchasing decisions more than traditional marketing and sales communications.

Getting your company’s locations listed on the leading review sites not only improves your brand’s visibility in search results. It also boosts your brand’s visibility to new clients, which leads to increased website or store visits and sales.

Not to mention the enormous reputational value of having customers talk about your brand. Positive feedback is like sending out thank-you notes to the entire globe.

People utilize these sites regularly, even for minor transactions. They receive Yelp coffee recommendations, Amazon gift ideas, and even app recommendations from iTunes or Google. You name it, and it’s been evaluated.

The trouble is, people believe these reviews. They believe them more than they believe in your advertisement or news release. 

So, if you want to manage your reputation and find out what others honestly think of you, you need to keep an eye on these sources.

4. Customer Reviews May Be Used As Marketing And Sales Tools For Your Company.

The option to share evaluations with potential clients is another important incentive to collect them.

Positive reviews may be utilized as customer testimonials during lead generation, allowing you to add additional contacts to your CRM. 

91% of shoppers read at least one review before buying a product. So, the next time you get a five-star rating, don’t simply pat yourself on the head; make sure everyone knows how well your firm is doing.

Top Review Sites You Should Keep Your Eye On

Businesses should attempt to obtain business reviews on active business review websites, review sites that people are aware of and visit, and review reasonably user-friendly sites, i.e., sites consumers have logins or can go in easily to leave a review.

The more consumers who visit a company review site, the more likely they will leave and read other business evaluations. 

1. Amazon Customer Reviews

In 1995, Amazon was one of the first online retailers to enable customers to publish product reviews. It is now one of the essential sites for customers trying to make educated purchasing decisions.

Even though people can buy a product from somewhere else, many will look up its Amazon review before purchasing.

What distinguishes your product from others that resemble it? Those gleaming gold stars and positive client feedback. 

Products are assessed on a five-star scale, with the proportion of reviews per star being the most important factor, followed by the most helpful customer reviews and the most recent customer reviews.

2. Google My Business

This free tool allows businesses to manage their web presence across Google services such as Search and Maps. 

Google is the most popular search engine, and as more customers make numerous searches on it every day, more companies are competing for top SERP results.

To complete their Google My Businesses registration, businesses must validate their information. Customers may locate a place using a PC, mobile device, or anything in between. 

Google customer reviews appear in search results and are proven to improve SEO; therefore, they are critical to the legitimacy of all businesses.

Businesses should strive to be included in Google’s snack pack to be easily accessible when customers conduct a local search.

Obtaining evaluations through a company’s Google My Business account is an excellent place to start.

3. Angie’s List

Angie’s List is a “higher-end” review site geared for US-based service firms since users must pay for membership. However, you get what you paid for. 

The reviews, graded on an A–F scale, are usually quite well-thought-out, with little ranting and raving allowed. 

The reviews cannot be anonymous, which helps to reduce the number of bogus or misleading reviews, and businesses are permitted to reply to the reviews written about them.

Creating a page for your business is entirely free. Once you’ve got yours, encourage your Angie’s List customers to submit reviews there. 

Angie’s List reviews are often high quality since users must pay to use the site and cannot post anonymously. 

If a client has a negative experience with one of the suggested providers, Angie’s List will work with the customer and the firm to remedy the problem.

4. Facebook

Facebook is an excellent tool for businesses looking to establish and expand their social media presence. Brands may use a Facebook company Page to communicate with customers, provide news and announcements, and use Call to Action buttons to increase engagement.

Facebook reviews or Recommendations, a function that allows users to assess and suggest local companies, have also been implemented by the social media corporation. 

Recommendations and ratings on Facebook are becoming increasingly important in influencing customer purchasing decisions.

Consumers increasingly interact with companies via social channels, and no social site is more popular than Facebook. 

As a result, many potential consumers discover and share the company evaluations on Facebook. Businesses should be aware of the big wins and big mistakes when they open themselves up to social media.

But, once again, please keep in mind that customers are talking about a company, whether it is aware of it or not, and whether businesses have claimed their business profile. 

As a result, Facebook has the edge over other company review websites where users must create unique logins or log in to the site each time compared to those already living and breathing in Facebook.

5. Trustpilot

Trustpilot is a fast-growing, community-driven customer review platform established in Denmark that has spread into 65 countries, including the United States. 

The platform for businesses enables firms worldwide to collect client feedback proactively. Customers write product and seller reviews, ensuring that they are third-party verified.

While the free version allows you to establish a profile page and gather customer evaluations, the subscription editions allow you to make customized review invites, post ratings and reviews on social media, and connect review data to your internal business systems.

Trustpilot rates its website using its review system. Trustpilot has a rating of four stars out of five based on over 136,000 reviews.

Trustpilot’s powerful SEO capabilities help your website rank better on SERPs when clients post reviews for your firm.

6. Yelp

On review sites, reputation management is critical. Yelp is a review website and app that allows consumers to post reviews about local businesses.

Since its inception in 2004, San Francisco-based Yelp has amassed about 214 million crowd-sourced evaluations of businesses and enterprises ranging from restaurants and hotels to doctors, shops, and mechanics.

In addition, Yelp teaches small companies how to respond to company reviews, hosts social events for Yelpers, and gives statistics on businesses such as health inspection scores.

Yelp has become a household brand for business evaluations, with over 102 million reviews and counting. 

As the world’s largest online customer review platform expands, it may be time for all small companies to start thinking about what customers are saying online, especially their Yelp reviews. 

Consumers will not pay attention to a small business if they see criticism on their Yelp customer review page.

According to studies, 82 percent of Yelp users browse the site before purchasing. Furthermore, 93 percent of Yelp users make purchases at the businesses they researched and looked up on the site.

You may manage and reply to reviews using the Yelp for Business dashboard. You may also check out ReviewTrackers’ guidance to claim your Yelp business page. 

Before establishing a Yelp business profile, check that another user hasn’t already added the business.

7. TripAdvisor

Tripadvisor bills itself as the world’s largest travel website, and it isn’t easy to disagree. 

Since its inception in 2000, the travel planning and booking site has amassed over 350 million client evaluations and opinions encompassing over 6.5 million lodgings, restaurants, and activities. 

It also receives 340 million unique visitors every month, operates in 48 markets worldwide, and owns and manages additional travel media companies such as BookingBuddy, Oyster, SeatGuru, Viator, and VirtualTourist. 

Users may also book hotels, search for flights, locate things to do, and secure tables at affiliated restaurants. TripAdvisor has websites in over 25 countries across the world.

According to World Trip Market, Tripadvisor is the most trusted source for travel planning, surpassing personal recommendations, tourism board websites, and guidebooks.

The website also provides reviews and ratings for restaurants, tourist attractions, tour operators, theme parks and entertainment, museums, monuments, and other companies that appeal to tourists.

The Bottom Line

Essentially, there is no getting around company reviews. The good news is that there are strategies for obtaining more company reviews and properly managing consumer feedback.

Furthermore, companies should not be concerned about poor internet reviews; there are techniques to mitigate the impact of negative reviews. 

The tale’s lesson is to always reply to company reviews, whether positive or negative. Indeed, the key takeaway is that it is critical to respond to positive or negative evaluations. 

In general, it demonstrates that a corporation cares about its customers. Once you’ve claimed and set up your listings, you should continue to actively monitor your brand’s position on these business review sites. 

This will not only help your firm stand out from the crowd; it will also increase your search exposure, strengthen your customer acquisition approach, and generate more conversions.