What is ORM and How is it Useful in Digital Marketing?
Online reputation management, ORM, refers to strategies for monitoring and improving a business’s online view. This includes finding and analyzing data indicating what potential clients, reporters, or partners see when searching for your brand online. Whether your brand offers a product or service, this information is available through popular search engines like Google to tell people more about it.
When brands use digital marketing strategies to influence their reputation, they have a better chance of success than those that don’t craft a realistic strategy to shape the public’s perception. The Reputation Management Company provides various services that help brands make use of these strategies that influence their success rate.
How Does ORM Affect Digital Marketing?
What people find online when looking up your brand tells them about what you have to offer and whether most people consider it good or bad. Most consumers search online before contacting brands about their products or services. All they have to do is type the name of your business into the Google search bar to find what others are saying.
These results have the power to inform their opinion without interacting directly with your brand or product. Digital marketing practices help brands gain control of their reputation by following guidelines for an effective online presence. Your reputation can affect the outcome no matter what you do with your business online and offline.
The Reputation Management Company team is comprised of brand management experts who can help you clean up and maintain your reputation. A broad ORM strategy that works is using positive online content to push down or suppress the bad. This helps to influence Google’s SERPs to create a proactive marketing strategy.
A negative presence or a lack of one can create a negative public option for your brand.
How Do I Find Out More About My Reputation?
To make improvements in your ORM strategy, you first need to find out what your reputation is. A popular digital marketing tool includes the resources to view and monitor your reputation. Companies like The Reputation Management Company provide the help and tools you need to maintain your online reputation.
You can find out basic information about your brand by yourself, but a management company can help you dig up information that’s harder to find.
The easiest way to see what people are saying about you is to simply search for your brand’s name, product or service names, and the people associated with the brand. The first few listings will provide the most popular results.
Some things you want to assess include:
- If your brand appears in the first five listings. If it does not, you need to increase your ranking.
- Are the links you see positive? Not all the information associated with your brand will be positive, but the first few results should be.
- Can you find any associations to leadership or expertise in the industry?
- Are there any ORM issues that need to be immediately addressed?
You want to make sure a Google listing for your brand exists; if it does, the information should be accurate. The Reputation Management Company has the tools to build your brand’s name by influencing the SERP algorithm and autocomplete suggestions.
Check all of your brand’s social media platforms. Standard digital marketing practices encourage the team responsible for social media posting to post and engage with their audience regularly.
A few elements you want to take note of when it comes to your brand’s social media pages include:
- How many followers do you have?
- What was the date of your last post?
- Do you respond to comments from followers?
- Do you respond to messages?
- What is the average response time?
- Do posts accurately represent your brand?
The best way to find out what’s being said on social media platforms is to check the hashtags and your brand name. You want to know if people are talking about your brand and what they’re saying. You want to limit the amount of negative responses to prevent others from joining in.
The Reputation Management Company can help remove or suppress negative content on social media sites that are harming your reputation. Our team will work with you to improve your ORM to limit the negative association with your brand that might result from bad PR online.
You should also frequently check review sites as part of your ORM strategy. The Reputation Management Company offers tools like RepCheck to see what people say about your brand over the web.
Some places you should check for customer or client reviews include:
- Google reviews. Do you have any reviews, and what is your star rating? Have you responded to any of the reviews? Do you have a strategy for responding to customer concerns or complaints?
- Facebook reviews. Does your Facebook have any customer reviews? Is anyone on your digital marketing team responding to reviews?
You should check out posts on other review sites like Glassdoor. These reviews will be different from those left on Google and Facebook because they are made by current and past employees. These reviews can still affect your reputation and sway customer opinion.
You should also look at third-party comparison sites to see how you stack up against the competition. These comparison sites have product and service reviews for different companies in the same industry.
Knowing what reviews people are leaving about your brand can help you improve your ORM and organically boost your sales.
What Do I Do If My Online Reputation Needs Some Work?
Every business can use a little help to improve its online reputation. It takes a lot of time and effort to keep up with the rapidly changing digital marketing strategies to keep up with the fast-paced trends. Staying up to date will help your brand recover when it finds itself in need of some improvement.
Claim Your Brand
One of the first steps you need to take in improving your ORM is to claim your brand all over the web. This means creating a profile on all relevant social media platforms or websites. This includes pages like Facebook, Yelp, LinkedIn, and anywhere mentioning your brand.
Having official accounts on all the popular websites will increase engagement because customers will have an easier time finding you. Not everyone has an account on every website, so you must be able to reach as many people as possible by claiming your brand on the most relevant websites.
Increase Your Search Ranking
If you can’t find your brand online, people won’t know you exist. Your brand should show up within the first few results on Google. If it doesn’t, you have serious SEO work to do. Improving your SEO strategy with the help of The Reputation Management Company can increase your positive ranking within a matter of weeks.
SEO is designed to organically grow your web traffic through search engines. You will need a content strategy to guarantee you’re taking advantage of essential keywords and backlinks to generate a steady stream of customers to your website. Your SEO strategy is a foundational element of your brand’s ORM. The Reputation Management Company also provides SEO services to optimize your digital footprint.
Hire a Social Media Manager
No one gets digital marketing better than the experts. A social media manager can help you regularly update your social media pages to keep your customers in the loop of branded events. This can take a major weight off your shoulders if you’re unfamiliar with ORM practices. Reviews and an active social media presence can make or break your company, so it’s important to have someone with experience handling the job.
The Reputation Management Company comes with a team of experts dedicated to managing your online reputation. One of our goals is to work with you on your marketing to create and promote positive content that will educate the world on what your brand has to offer. We provide ORM services for brands across all industries.
How The Reputation Management Company Can Help
Your online brand image is essential to how businesses operate in digital marketing spaces. Potential and current customers or collaborators are paying attention to the presence of brands online to help them determine if they want to work with you or not. The lack of engagement on review platforms and social media can be a major blind spot hurting your business.
The Reputation Management Company helps companies remain mindful of what they post online. Intentional content creation and its placement help brands achieve their marketing goals. Our team also helps remove negative articles affecting your reputation and other reputation management strategies. If your brand needs some digital marketing improvement, our team is perfect for the job.