Internet Search Suppression Strategies
Top Strategies For Internet Search Suppression Campaigns
Searching the internet is without a doubt the most convenient and quickest way to access information regarding a variety of subjects. Whether you are looking for product information or doing research for an academic paper, you can find everything online. After all, the internet is packed with a lot of information and can be looked at as a decentralized data bank. Consumers can access reviews, testimonials, and ratings about a given product, service, or brand before they can make a decision. If they find negative information about a product, service, or brand, they are likely to look for an alternative.
What is Internet Search Suppression?
Have you ever wondered why some companies are popular, have positive reviews and high ratings showing on internet search results when you are sure that many consumers have written negative reviews and offered low ratings? Well, the fact is that negative information can be suppressed and positive information is given prominence. This can be done through a process known as internet search suppression.
How it’s Done
Google search is simply a computer algorithm that is programmed to give high rankings to the most relevant search results. Content that has been optimized to rank highly can get a first-page ranking. This is crucial because research has shown that internet users are only interested in search results that appear on the top half of the first page of search results. Since nobody is interested in optimizing negative content, such as negative customer reviews, this type of content will not get a high ranking. This means that they will not be seen by consumers. Suppressing negative search results is important in the field of brand reputation management. The following are some common internet search suppression strategies:
1. Publish Fresh Quality Content Regularly
One factor that Google algorithm usually considers when ranking content is the ‘freshness’ of the content. New content is usually given priority over old content. If somebody created negative content regarding your brand, products or services yesterday, you can bury that content easily by publishing several new articles, positive reviews, and testimonials. This will be enough to push the negative content down the search results page.
The best thing about posting fresh SEO-optimized content is that it will not only bury old content but also improve the visibility of your brand online. As a result, you will get more traffic as you bury negative content deep in the internet. This strategy is also known as reverse SEO.
2. Politely Ask Happy Customers to Write a Customer Review
The best way to deal with negative reviews is to fight fire with fire by adding more positive reviews to the review site. While it may be possible to add fake positive reviews, the best option is to ask customers or clients who are happy with your services to take a moment of their time to write a positive review. The more positive reviews you get, the deeper the negative reviews will be buried.
3. Replace Pages or Profiles That Contain Negative Content
If negative content is published on your social media account, there are several approaches you can take to suppress or remove it. For starters, you can pull down the social media account in question and create a new one to replace it. Alternatively, you can create several other pages to compete with the page containing negative reviews. Be sure to have the new profiles verified to give them prominence over the page with negative content. In case you are dealing with an e-commerce website, and one of your products has received negative reviews, you can pull down that product and post the exact same product with a different product description on another page. This will help you get rid of the negative reviews.
4. Remove Negative Content
If suppressing negative content is not effective, your best option for dealing with negative content will be to have it removed. False, misleading, and exploitative content are in breach of Google’s user policy can be removed by Google. If a negative review is simply false or inappropriate, you can flag it as spam and wait for Google to confirm and pull it down.
Another option for having negative content removed is to get in touch with the person who wrote the negative review to discuss a solution. Depending on how the person was aggrieved by your business, brand, products, or service, you can seek an amicable solution to have the negative content removed. If the product they purchased failed to live up to their expectations, you can offer them a full refund as part of your money-back guarantee. In return, the customer has to pull down their negative comments or edit them to become positive reviews or testimonials.
It is possible that a negative comment may not be in breach of Google’s policies, but it may be illegal due to its defamatory nature. In such a case, you can hire a competent lawyer to help you file an injury lawsuit. This can be a costly process, but the legal fees will be transferred to the defendant in case you win the case. The good news is that many lawyers nowadays work on a contingency basis, so they only get paid if they win the case.
How to Suppress Negative Internet Search Results
- Register branded websites
- Add optimized content to web properties
- Optimize Content For Your Brand
- Create 30 Social Profiles
- Publish News Releases
- Contribute Editorial Content on Third-Party Websites.
- Add Backlinks To Content You Want To Push Up
- Optimize for Schema and Google Results
- Add Content For Alternative Keyword Variations.
Following the advice and steps listed above are a great way to kick start a successful suppression and de-ranking campaign. Fixing up your Google search results is one of many things you need to focus on as part of a successful digital marketing campaign. When aligning KPIs with your team members it’s always important to rank your initiatives and set goals that are realistic.
While it may be possible for you to remove negative content on your own, the job is best left to professionals. You should focus on running your business and leave internet search suppression to a competent brand reputation management company. There are many service providers that can help you with this, so you should carry out the necessary background research before you decide to commit yourself to any service provider.