In order to manage your online reputation, you can’t just spam-email people or change your opinions whichever way the wind blows. Your brand needs to be entertaining, engaging, and consistent. There are some tried-and-true methods for building up your brand that you can employ to grow your fan base exponentially – with a little patience and hard work. Let’s talk about some […]
The world is experiencing unprecedented connectivity, fast and furious information exchange. A significant percentage of businesses and individuals now have a degree of online presence, whether in form of a website or a social media platform. The convergence of the above factors has made online reputation protection a highly important subject for both small and medium sized businesses, corporations, educational institutions, and […]
One of the first things online reputation managers learn to do is sign up for alerts. You can go a level above passive alerts and subscribe to a business intelligence tool that purports to crawl the web and find mentions of protected keywords. These tools are useful and necessary but when you need to measure their effectiveness there isn’t a standard to […]