Hollywood and celebrities
  • 24
  • June

Should Celebrities Use Reputation Management?

Although the phrase “reputation management” is relatively new, literature and history classes teachers have taught that kings and conquerors relied on reputation management techniques for thousands of years. The best-known examples come from ancient Egypt and Rome. Egyptian Pharoahs carved or painted their achievements and exploits on great pillars and temple walls. These tales of glory may only have lasted a lifetime, […]

A team making a website for clients
  • 22
  • May

How to Work with Clients Who Won’t Change Websites

Planning an online reputation management campaign for an elite client often entails reviewing their online assets — including personal websites, corporate umbrella sites, and sub-brand sites. Social media accounts are also important assets. Every point of contact with the online world is a potential resource that can be leveraged to improve online reputations. Even clients who only want to build reputations from […]