An image of googles search engine results page
  • 17
  • November

How You Can Change the Features of a Search Engine Results Page

Mastering the intricacies of SEO (search engine optimization) means juggling a ton of moving pieces. The algorithm is constantly shifting, and the structure of a Search Engine Results Page (SERP) often changes along with it. SERP features are often the most noticeable elements on a page of search results, outshining even the results themselves. Depending on the original search, these eye-catching blocks […]

SERP analysis
  • 11
  • November

How SERP Analysis Can Help in Optimizing Your Reputation

Considering Google has the answers to 99% of our search queries, today’s consumers inform themselves and make decisions with more extensive background research and information processes than ever before.  If the internet is the first place, a potential client will look when they attempt to get to know your business, managing and optimizing your company’s online reputation naturally soars to the top […]

SEO and reputation management
  • 22
  • September

The Difference between Reputation Management and SEO

Understanding how to best position your business in the online marketplace can mean the difference between success and failure. However, with so much jargon thrown around, it’s easy to feel confused and even helpless as you attempt to navigate the digital marketplace. This guide will teach you two important yet poorly-understood terms: reputation management and search engine optimization (SEO). We’ll explain what […]