Properly evaluating the progress of a company’s digital strategy includes being aware of the domain authority held by its website. Domain authority (DA) is a comparative web-based metric that allows business owners to quickly and reliably measure their brands’ standing relative to the main competition. A site’s DA is a value that tells the owner how visible it is in the desired […]
SEO is at the center of all types of digital brand growth – blogs, landing pages, social media, and paid ads all rely on search optimization to get seen. It’s an integral part of your digital marketing toolkit. But what about videos? How do you optimize a YouTube video for search queries – are the bots listening and taking notes on how […]
Understanding search engine optimization (SEO) can be tricky. At its core, it’s the practice of improving a website’s ranking in search engine results. This is done through various strategies and tactics, such as using keywords in content and page titles, creating high-quality backlinks, and ensuring the website is easy to navigate and use. The goal of SEO is to improve the search […]