You may have heard about ORM or Online Reputation Management, but do you know how important it is for businesses investing in digital marketing? Digitalization has revolutionized how we’re perceived online, and ORM plays an essential role in monitoring, improving, and analyzing potential customer interactions. While traditional marketing efforts focus on creating a positive reputation for a brand, ORM can focus on […]
A positive online reputation is essential as it helps you build a name that people can trust and want to associate with. However, it is not something you do overnight or see results within the first few days of building. You need to work consistently and be intentional about how you want people to perceive you online. With a positive reputation, you […]
Social media is a powerful tool when wielded judiciously. However, if misused, it could pose serious risks to an individual’s or a company’s reputation. One angry tweet or ranting Facebook post could cause you to lose out on great opportunities. It seems unfair, considering that we live in the United States and should be able to express our views and opinions freely. […]