Have you ever noticed one of your favorite internet celebrities promoting a certain good or service? In that case, you have encountered influencer marketing. Influencers are people with a sizable online following who have the power to sway the beliefs or actions of their followers, frequently via social media platforms. The involvement of these influencers has changed the marketing and advertising game […]
Properly evaluating the progress of a company’s digital strategy includes being aware of the domain authority held by its website. Domain authority (DA) is a comparative web-based metric that allows business owners to quickly and reliably measure their brands’ standing relative to the main competition. A site’s DA is a value that tells the owner how visible it is in the desired […]
A positive online reputation is essential as it helps you build a name that people can trust and want to associate with. However, it is not something you do overnight or see results within the first few days of building. You need to work consistently and be intentional about how you want people to perceive you online. With a positive reputation, you […]