Have you ever noticed one of your favorite internet celebrities promoting a certain good or service? In that case, you have encountered influencer marketing. Influencers are people with a sizable online following who have the power to sway the beliefs or actions of their followers, frequently via social media platforms. The involvement of these influencers has changed the marketing and advertising game […]
With the high degree of trust consumers place in online reviews, the nature of these opinions can enormously affect a brand’s reputation and the likelihood that consumers will choose to purchase from that brand. You may find dealing with customer feedback across multiple sites, initiating review removal against trolls, and addressing negative customer experiences stressful. However, all these aspects of online review […]
SEO is at the center of all types of digital brand growth – blogs, landing pages, social media, and paid ads all rely on search optimization to get seen. It’s an integral part of your digital marketing toolkit. But what about videos? How do you optimize a YouTube video for search queries – are the bots listening and taking notes on how […]