SEO (search engine optimization) and ORM (online reputation management) are critical digital marketing elements. All marketing strategies aim to boost revenue – but these techniques are slightly more subtle than directly encouraging sales. SEO and ORM work hand-in-hand. They both focus on long-term brand image more than being quick “gotcha” marketing techniques designed to achieve a short-term windfall. The goal of this […]
Mastering the intricacies of SEO (search engine optimization) means juggling a ton of moving pieces. The algorithm is constantly shifting, and the structure of a Search Engine Results Page (SERP) often changes along with it. SERP features are often the most noticeable elements on a page of search results, outshining even the results themselves. Depending on the original search, these eye-catching blocks […]
Apple is a source of inspiration for businesses in numerous ways. Its philosophies of leadership, ergonomics, and marketing are discussed in management seminars across the globe. Likewise, one of its most formidable strengths through the years has been its approach to reputation management. The experts at The Reputation Management Company consider Apple’s strategies innovative but also worth learning from. They apply to […]