Understanding how to best position your business in the online marketplace can mean the difference between success and failure. However, with so much jargon thrown around, it’s easy to feel confused and even helpless as you attempt to navigate the digital marketplace. This guide will teach you two important yet poorly-understood terms: reputation management and search engine optimization (SEO). We’ll explain what […]
You may be aware that search engine optimization (SEO) efficiency can impact where your business shows up on search engine result pages. Optimizing your SEO performance can lead to significantly greater exposure for your business, leading to increased sales. However, did you know that SEO optimization is just one piece of the digital puzzle? If you’re concerned about driving customers to your […]
Online reputation management, ORM, refers to strategies for monitoring and improving a business’s online view. This includes finding and analyzing data indicating what potential clients, reporters, or partners see when searching for your brand online. Whether your brand offers a product or service, this information is available through popular search engines like Google to tell people more about it. When brands use […]