In the 21st century, even makeup brands are not safe from becoming the target of online reputation destruction. They are under more scrutiny than ever before, with people’s expectations rising. Makeup brands are no longer just expected to make good makeup but also to be inclusive and accountable, especially for the people they collaborate with, boost, and support. Two brands that can […]
A decade ago, managing ones reputation wasn’t as crucial as it is today. Usually, only the biggest celebrities and companies would focus on reputation management. Smaller businesses didn’t have much to worry about. Nowadays anything a company does that could be seen as negative will be all over the internet. We live in an era of an active audience. Individuals share their […]
A few years ago, the internet was completely different from now. With such little influence, its existence had little bearing on the reputation or income of any individual or firm. However, the circumstances have changed over time. The internet is now so strong that it can create or damage the reputation of any individual or corporation in a matter of minutes. Your […]