Social media has become one of the primary methods humans have of interacting with each other, for better or worse. It’s also one of the major ways we gather intel about people and businesses we’re interested in. All information about a particular person or company available on social media and elsewhere on the internet coalesces to form that person or business’s online […]
A decade ago, managing ones reputation wasn’t as crucial as it is today. Usually, only the biggest celebrities and companies would focus on reputation management. Smaller businesses didn’t have much to worry about. Nowadays anything a company does that could be seen as negative will be all over the internet. We live in an era of an active audience. Individuals share their […]
As the owner and operator of a small business, you’re no doubt constantly trying to discover new ways to draw in clients and increase your revenue. You may have tried advertising on the radio, producing television commercials, or even taking out a billboard without achieving the results to grow your business’s online presence. But no matter how hard you try to advertise […]